For confidentiality we are not providing a customer list. However, have a look at this case study.

Issue

An E-business website sells men and women’s clothing. This online store is visited often, with more than 90,000 unique visitors per month and a turnover of 78,000 USD /month. The company however, is facing a major problem: Of the 90,000 visitors, 92% of them in fact come from sponsored links which costs the E-business 47.50 USD per client.

Strategy

Thanks to the website’s analysis made by Capseo’s algorithm, it is evident that it is a very competitive environment. Search engines come up with more than 2 million results for a key request, and clicking once on a sponsored link costs 0.52 USD on average for the company.

Implementation

Capseo decides to implement a mixed campaign: acquire quality links, write SEO friendly content and also have a high coverage on targeted social networks. Capseo automatically divides the tasks to be done: optimization, links, content, and network.

Further on, Capseo selects the best contractors within their community. Web marketers are selected for each task according to their knowledge in the respective sector, e.g. A fashion blogger or someone who used to work in the clothing industry. This will enable Capseo to be the most precise in its field. Each task is checked and then rated by a project manager in order to get the best from the community’s expertise.

Results

Thanks to this approach, Capseo succeeded in highly increasing the website’s traffic (+28%). Moreover, the turnover  has doubled  in six months. This was made possible by precisely targeting the audience and also by working on recommendations posted over the various social networks. Capseo knows how to optimize visibility on the web, and how to choose the right people to complete the job.